Have you ever felt like a website or app was playing a game with you? You try to compare prices, but the information is hidden in a maze of features and confusing layouts. You click on what seems like a button, but it whisks you away to an ad. Welcome to the world of dark patterns!
These are tricks used in website and app design that nudge, or sometimes shove, you into actions you might not have intended. They might make it super easy to sign up for a service, but nearly impossible to cancel. They might use confusing language to trick you into agreeing to something you don't understand. Sound sneaky? It is!
This article will shed light on these dark patterns, helping you become a more informed and empowered user. The following are the different tactics websites and apps use. So, buckle up and get ready to fight back against the dark side of the digital world!
Comparison Prevention
The user is frustrated because comparing products is difficult. Features and prices are mixed together in a confusing way, or essential information is hidden, making it impossible to make an informed decision.
Obstruction
The user encounters roadblocks that prevent them from completing their task or finding the information they need. These barriers can be anything from confusing layouts to unclear instructions.
Disguised Ads
The user falls victim to cleverly hidden advertisements. They click on what appears to be a normal button or piece of content, only to be redirected to an ad.
Forced Action
The user wants to accomplish something specific, but the website or app forces them to do something else they don't want to do first. This can feel manipulative and frustrating.
Hard to Cancel
Signing up for a service is easy, but cancelling becomes a nightmare. The user is bombarded with complicated steps, hidden cancellation buttons, and long wait times.
Trick Wording
The user is tricked into taking an action due to confusing or misleading language. Technical jargon, hidden fees, and ambiguous terms create a sense of distrust.